Hey Cobras!

G.I. Joe, the 12-inch action figure, was introduced by Hasbro in 1964, marking the birth of the “action figure” concept. Designed to appeal to boys as a counterpart to dolls, G.I. Joe featured articulated joints and realistic military uniforms, allowing for a wide range of poses and imaginative play. The line expanded to include various military branches, accessories, and vehicles, setting a new standard for boys’ toys and influencing the entire toy industry.

Throughout the 1960s and early 1970s, G.I. Joe remained a dominant toyline, but changing attitudes toward war and rising production costs led to a decline in popularity by the late 1970s. In response, Hasbro rebranded G.I. Joe as a 3.75-inch figure in 1982, focusing on a team of heroes rather than a single soldier. As G.I. Joe celebrates its 60th anniversary, the original 12-inch figures remain a significant part of toy history, remembered for their innovation and impact on the industry.

Check out Cobra Collectibles on 555 Sargent Avenue, Winnipeg Manitoba to see what we’ve got in stock! Want to get in contact with us? You can contact us via messages on Facebook/Instagram, or call our phone number 204-227-2592!