Hey Cobras!
Matchbox imported the Voltron toys from Japan, where they were originally produced by Popy, a division of Bandai, under the titles “Beast King GoLion” and “Armored Fleet Dairugger XV.” Recognizing the potential for these popular mecha designs, Matchbox repackaged and distributed them in the American market to coincide with the launch of the Voltron animated series by World Events Productions. This strategic move allowed Matchbox to capitalize on the growing popularity of the show, making the Voltron toys a significant hit in the U.S., renowned for their quality, intricate details, and the innovative combination feature that allowed children to assemble the iconic Voltron robot from its individual lion components.
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